Bravacar is a car rental agency which supplies a variety of car categories according to the customers’ requests. It is located in different regions of Portugal, namely in Lisbon, Oporto, Faro and Madeira Island. Bravacar was formed in 1987 in Madeira Island. Two years after the opening of ist head office in Ribeira Brava, Bravacar opened another branch in Funchal, in Caminho do Amparo nº2, where it works the administrative and managing services of the whole company as well as a car hire station. In 1997 Bravacar acquired a new station near the airport of Madeira and simultaneously it expanded to the mainland, opening three other stations in Lisbon, Oporto and Faro.Reinforce Bravacar’s institutional image next to the operators it works with by providing the clients with vehicles and services of quality. In order to achieve this, the company aims at renewing ist fleet and reducing the average time in the delivery of the cars.